Ces derniers mois, la portée naturelle des publications de votre page Facebook a dramatiquement baissé. Bien sûr, il s’agit d’une volonté claire du média social de vous pousser vers l’achat d’actualités sponsorisées. Néanmoins, rassurez-vous, il est toujours possible d’obtenir de bon niveau de reach pour vos publications sans dépenser d’argent. Comment?
Tout d’abord, il y a la qualité de vos publications et quelques principes de base que je vous conseille de suivre:
- Utilisez des images et privilégiez les photos de personnes.
- Évitez de couvrir ces images de texte. Facebook refuse même de sponsoriser toute publication accompagnée d’un visuel dont plus de 20% de la surface est recouverte de texte ou un logo.
- Publiez aux heures de bonne audience comme les temps de midi, la sortie des écoles et des bureaux et après le repas du soir.
- Visez les 120 à 130 caractères.
- Faites des affirmations courtes et posez des questions.
L’algorithme se base également sur leur taux d’engagement pour exposer vos publications à vos fans. Plus celui-ci est élevé, plus votre reach va augmenter, plus le pourcentage sera faible, moins vos publications seront vues.
Dans cette optique, vos employés pourraient se révéler un excellent levier pour votre taux d’engagement et donc augmenter la viralité de vos publications. Dans les slides ci-dessous, vous découvrirez 11 commandements à destination de vos employés sur Facebook.
Avez-vous d’autres trucs pour augmentez la portée naturelle des mises à jour de votre page Facebook? Partagez-les dans les commentaires!
37 thoughts on “Augmentez la portée de vos publications Facebook!”
I am sorting out relevant information about gate io recently, and I saw your article, and your creative ideas are of great help to me. However, I have doubts about some creative issues, can you answer them for me? I will continue to pay attention to your reply. Thanks.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://www.binance.com/lv/register?ref=P9L9FQKY
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me. https://accounts.binance.com/it/register-person?ref=FIHEGIZ8
Your article helped me a lot, is there any more related content? Thanks!
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
The point of view of your article has taught me a lot, and I already know how to improve the paper on gate.oi, thank you. https://www.gate.io/vi/signup/XwNAU
The point of view of your article has taught me a lot, and I already know how to improve the paper on gate.oi, thank you. https://www.gate.io/ja/signup/XwNAU
Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me? https://accounts.binance.com/fr/register-person?ref=V2H9AFPY
Your article gave me a lot of inspiration, I hope you can explain your point of view in more detail, because I have some doubts, thank you.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://www.binance.com/pt-PT/register?ref=S5H7X3LP
Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://accounts.binance.com/ru-UA/register?ref=OMM3XK51
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article. https://accounts.binance.com/cs/register?ref=V2H9AFPY
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://www.binance.com/pt-BR/join?ref=RQUR4BEO
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me? https://www.binance.info/bg/join?ref=OMM3XK51
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me? https://www.binance.info/es/join?ref=IJFGOAID
Your article helped me a lot, is there any more related content? Thanks! https://www.binance.info/ru-UA/join?ref=P9L9FQKY
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://www.binance.info/pt-PT/join?ref=W0BCQMF1
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Your article helped me a lot, is there any more related content? Thanks! https://accounts.binance.com/en-IN/register-person?ref=UM6SMJM3
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Your article helped me a lot, is there any more related content? Thanks!
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?