Lancé il y a plus de 10 ans, LinkedIn figure aujourd’hui parmi le quatuor de tête des réseaux sociaux les plus populaires avec 259 millions d’utilisateurs dans le monde. Contrairement à Facebook où les membres dévoilent volontiers leur vie privée, LinkedIn est perçu comme une plateforme de réseautage professionnelle. Le site affiche d’ailleurs clairement son positionnement dans le titre de sa page d’accueil: « Le plus grand réseau professionnel mondial ».
Bien que l’usage qui est fait de LinkedIn concerne principalement la recherche d’emploi et d’opportunités professionnelles, il s’agit par contre de bien plus qu’un site de recrutement ou de dépôt de CV. Avec plus de 3 millions de pages corporate, de nombreuses entreprises utilisent LinkedIn pour promouvoir et vendre leurs produits et services auprès de leurs prospects tandis que leurs employés entrent en contact avec leurs pairs et créent des communautés de professionnels.
LinkedIn, c’est peut-être le meilleur endroit au monde pour faire du personal branding. Il est donc essentiel de bien connaître les possibilités offertes par la plateforme pour créer son profil et maîtriser son image. Dans la présentation ci-dessous, j’ai essayé de concentrer un maximum de conseils pragmatiques et faciles à appliquer pour optimiser son profil LinkedIn, améliorer sa visibilité et la portée de ses messages.
Allez-vous suivre ces conseils? Est-ce que, comme ceux à qui je l’ai montrée, votre prochaine action sera de jeter un œil à votre profil afin de voir ce qui peut être amélioré? Si la réponse à l’une de ces deux question est oui, alors j’ai atteint mon objectif!
Partagez sur LinkedIn ou ailleurs et n’hésitez pas à dire ce que vous en pensez dans un commentaire.
74 thoughts on “Optimiser son profil LinkedIn”
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